We help real people feel great in real clothes — right now, not 10 pounds from now.

Confidence isn’t a size.

Whether you’re just starting your health journey, or simply tired of clothes that don’t feel like you, we’re here to help you show up in style — for the life you’re living today.

We’re Rick & Alison — a husband-and-wife team who got tired of watching people wait to feel good in their clothes until they hit a number on the scale.Fit For Real was born from a simple belief:
You deserve to feel good in your skin today.We’re building a movement of real people, real style, and real confidence.